Countdown to Publication: Defining My Terms
My second in the “Countdown to Publication” series I’m writing for SheWrites.com. Any writers here? Tell me what you think below, but also please consider going to SheWrites.com and commenting on my post there. Join SheWrites.com while you’re at it!
Hi SheWriters-
I’m embarrassed to ask, but did you ever forget what’s in your own book between when you finished writing it and your first launch event?
I found I needed to reread No Excuses: 9 Ways Women Can Change How we Think About Power stem to stern before my first in-person media interview about it yesterday. I literally couldn’t remember the chapter titles, let alone the 9 Ways.
Last week I shared my website predicament. The central element of my marketing campaign was six weeks behind schedule, delaying my newsletter and much more. Quick update: as Deborah suggested, I employed power tool #3: use what you’ve got. I’m framing my first newsletter as a sneak preview, being honest that I don’t have it all together yet–but grateful for supportive friends and my passion for helping women lead unlimited lives. It’ll go out September 13. Meanwhile I’m using social media daily to build interest in the book.
INTENTIONING
Sex, Power, Pandemics, and How Women
Will Take The Lead for (Everyone’s) Good
The new book from Gloria Feldt about the future, taking the leadership lessons learned from this disruption and creating a better world for all through the power of intention.
It’s also time to focus on short lead media. By last Friday, my eyeballs felt like they were about to fall out from reviewing and adding to spreadsheets my publicist had sent. It hit me that pitching highest leverage media intensively and knowing deep in my bones what core messages I want to communicate to them will be infinitely more fruitful than trying to list and do everything that possibly could be done.
So what I want to share with you this week is the most important of all the 9 Ways: Power tool #2: Define your own terms—first, before others define you. This has profound implications for women and our relationship with power. Because whoever defines the terms usually wins the debate and determines what’s considered important in our personal lives, at work, and in the civic arena.
For my Countdown that means:
• Immerse myself back into my book’s content and my purpose in writing it—to inspire women and give them the practical tools to stand in their power, walk with intention, and lead unlimited lives.
• Pare my most important three messages down to 10 spoken seconds each. Well, maybe 15.
• Separate the important from the merely urgent. For example, writing timely and provocative op eds is truly important; making sure every e-mail address on my list is accurate is just urgent.
• Say “no” to what’s not serving me well. I asked my publicist to spend an hour on the phone talking through my media contacts and selecting those with most reach to our target audiences.
• Let something go if it can’t be done adequately in the time I have. This was the hardest. I had my heart set on embedding a social network in my website where readers could connect with each other and discuss the book. But there was no way I could create a quality social site before the launch, even using a template, so I’ve jettisoned it for now in favor of a simple blog. I can always add it later as a new attraction. And truthfully if I never get it done, no one but me will miss it!
What have you let go of in the interest of making your launch manageable? Did you make a strategic choice or feel pushed into it? How have you defined your terms?
GLORIA FELDT is the New York Times bestselling author of several books including No Excuses: 9 Ways Women Can Change How We Think About Power, a sought-after speaker and frequent contributor to major news outlets, and the Co-Founder and President of Take The Lead. People has called her “the voice of experience,” and among the many honors she has been given, Vanity Fair called her one of America’s “Top 200 Women Legends, Leaders, and Trailblazers,” and Glamour chose her as a “Woman of the Year.”
As co-founder and president of Take The Lead, a leading women’s leadership nonprofit, her mission is to achieve gender parity by 2025 through innovative training programs, workshops, a groundbreaking 50 Women Can Change The World immersive, online courses, a free weekly newsletter, and events including a monthly Virtual Happy Hour program and a Take The Lead Day symposium that reached over 400,000 women globally in 2017.