How to Squander Your Leadership Position

As if a year with William Kristol on the op ed page of the New York Times wasn’t bad enough, now they’ve hired conservative pipsqueek Ross Douthat. At least Kristol had some life experience to draw upon.

If the liberal-leaning paper is seeking that elusive “balance” thinking it will attract more readers onto its old media ship that’s listing dangerously in these choppy new media seas, they should think again. First of all, liberal columnists to a fault already explore all sides of any issue they are writing about. They love being provocative and stirring up debate. Second, if the Times’ core readers are to the center-left, well, maybe they ought to concentrate on doing a really great job of appealing to them rather than alienating them.

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