Posts Tagged ‘Frances Willard’

Amy-Willard Cross knew her historic mission and found her power to achieve it was right there, within her. She tells 9 Ways how and she founded the media company Vitamin W, “100% Kardashian-free.”

Knowing her personal history enabled Amy-Willard to create the future of her choice. How’s that for using the old Power Tool #1?

Read and be energized…then sign up right here for Vitamin W’s free newsletter and they’ll donate $1 to one of five fabulous women’s charities. Here’s Amy-Willard:

Gloria Feldt: When did you know you had the power to start a woman-owned media company? What did it feel like? 

Amy-Willard Cross: I tried to start a magazine—a Pariscope kind of guide for LA. I was just out of college and had never worked at a magazine, so I got a partner. Soon, though, I gave up and took a regular starter job which turned into decades of working in magazines.

Fast forward to the mid-aughts. I started a site of women’s oped—thinking that, like Dooce, I’d put something up and the world and advertisers would flock to me…but I missed that boat by a few years.

After a few years of watching the not-for-profit feminist blogosphere, I determined that the world needed a woman-owned media property that would promote women in every respect—our businesses, our nonprofits, ALL our stories—and gather together the 11 million women who support women’s organizations into a powerful audience.