Countdown to Publication 7 Days Out: Greyhounds and Prelaunch Strategies

This was posted today at SheWrites.com as part of my Countdown to Publication series.

What’s the weirdest thing you’ve ever done to sell your books?

I hadn’t ridden a Greyhound bus since I was 14, traveling across Texas with my friend Elsie to visit my grandmother. But there i was last Sunday, rolling along from Burlington VT to Boston because it was impossible to get to my meeting in Boston any other way today.

I squeezed in an appearance at the Burlington Book Fair yesterday. I didn’t quite “move a mountain of books” as Ric, the Fair’s ebullient organizer, had promised, but I spoke to a roomful of enthusiastic participants, signed a goodly number of books, and many of the women said they planned to visit my website to find out more about the 9 Ways. Plus the spirited conversation at last night authors dinner was great preparation for objections I’m sure to encounter when I talk publicly about women’s relationship with power and why I think women must change how we think about power in order to reach parity in any of our lifetimes. (Check out my book trailer to see stats that will set your hair on fire.)

I was fresh from my first book event back in Arizona, an elegant Northern Trust Bank book tea. It was the perfect cultivation event for their high net worth clients and ideal for me as the author because they buy books for attendees. I want more venues like that and am seeking contacts to pitch at other banks. Selling books in multiples is much more fruitful than one at a time.

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