Posts Tagged ‘blogging’

At the 2010 Blogher Conference, I was a keynote speaker on closing panel, called “How to Use Your Voice, Your Platform and Your Power.” Need to Know PBS anchor Alison Stewart moderated a powerhouse panel: Marie Wilson, Founder and President of The White House Project (and creator of Take Our Daughters to Work Day), and P. Simran Sethi, Emmy Award-winning journalist, blogger and environmentalist.

Empowerment is a constant theme at and on BlogHer. All signs point to others recognizing our power – as a group and as a demographic. How are we leveraging that power as individuals? How should we be?

Now that we know marketers and advertisers seek the opinions of women (who make over 80% of consumer purchases) and their blogs, how can we control what we are being sold? Now that we know having a unique presence online has turned us into “personal brands,” how can we use it to our best professional advantage? Now that we’re each part of the large BlogHer community and many sub-communities, how can we harness and strategically focus that collective power? How and when and for what can and should we turn on the power spigot?