Power Tool #1: Know Your History

Women’s history is the primary tool of their emancipation. ~Gerda Lerner

This week I’d love to know your thoughts about the first of the 9 Ways power tools, “Know your history and you can create the future of your choice.” Do you agree with that statement?

I wrote it because women have been all but written out of history. Yet we are always everywhere giving birth to everyone and doing all kinds of important things despite barriers.

Take the story of Sybil Luddington. At age sixteen, on April 26, 1777, Sybil rode through towns in New York and Connecticut warning that the British were coming. She gathered enough volunteers to beat back the British army the next day, and her ride was twice as long as Paul Revere’s. Yet, unless you live in the small Connecticut town named for her, it’s doubtful you’ve ever heard of her. Sometimes she is called the “female Paul Revere” but couldn’t he just as well be called “the male Sybil Luddington?”

How many women did you learn about in high school history classes? Bet you can count them on one hand without using all your fingers. So here’s your chance to rectify that. Tell 9 Ways readers (and me) about a woman or women in history that you feel wasn’t given her due by the history books.

We’re going to be talking about these questions all week. I’m looking forward to your thoughts and stories.

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The Strand: New York, New York

Left: Jenn Pozner, founder and executive director of Women in Media and News asks a question while journalist Jessica Wakeman and filmmaker Therese Shechter look on.

Center: Talking about No Excuses and the 9 Ways at The Strand in New York

Right: Jenn Pozner live tweets while Liz Abzug tells us how her mother Bella used her power. (Bella used to say, “We want it all but we’ll take half.”)

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The Time Has Come For Women to Embrace Their Power

Kathryn Bigelow, the first woman to win an Academy Award for best director—for The Hurt Locker which also won best picture of 2009—stood holding her two Oscars, looking completely flustered. Seeing her under the spotlight, one coveted golden statue grasped in each fist, I was struck by how accurately she mirrored where women in the United States stand today. We’ve got the evidence of success in our hands, and everyone in the world seems to be looking on, but we don’t quite know what to do about it.

There are more ironies in this picture. Bigelow’s film is a raw, violent portrayal of the war in Iraq, with no women as major characters—hardly a chick flick, despite some interpretations that it puts a feminist lens on masculinity and the senseless violence of combat. Yet it did not go unnoticed that Bigelow herself is gorgeous, gracious, and above all says not one word about the fact that she is a woman—indeed, she seems even more flustered when the obvious is called to her attention by inquiring journalists.

That she wasn’t the first of her gender but the fourth to be nominated—the first was Lina Wertmuller in 1976—similarly speaks to both the progress women have made and the newness of our tangible triumphs. After eighty-two years of Oscars and over four hundred best director nominees, presenter Barbra Streisand was finally able to pronounce upon opening the envelope, “The time has come.” Without question, the time has come. That’s why No Excuses is foremost a book about hope and possibility. But it is also an urgent call to action.

I wrote these opening paragraphs of No Excuses in a fit of passion while watching the Academy Awards. They were actually among the last words I wrote. It took a year to crystallize the metaphor that felt exactly right.

Nick Kristof and Sheryl DuWunn say the moral imperative of the 21st Century is the empowerment of women in their book Half the Sky. Marketers know women buy 85% of all consumer goods and thus hold the reins of their success or failure. McKinsey and Co. studies find that companies that have larger numbers of women on their leadership teams have better returns on investment. The public generally trust women candidates more than men.

In No Excuses, I say women don’t yet know what to do with the power everyone else knows we have. That the time has come for women to embrace that power. What are your thoughts? What examples in your own life or your observations about others makes you think this is or is not women’s moment?

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OFFICIAL BOOK LAUNCH! Barnes & Noble: New York, New York

The corks were really popping at the official book launch of No Excuses! The store was packed, and we had a lively panel discussion with young feminists talking about how they are integrating the 9 Ways into their lives. A big thank you to Jan Goldstoff for taking such lovely photos at the event, and to Shelby Knox for live tweeting the discussion.

Left: No Excuses officially launches! My reading at Barnes and Noble Lincoln Triangle in New York.

Center: (Left to right) author of Black Women’s Lives, Kristal Brent Zook; media commentator Keli Goff; and Feed Fund co-founder Lauren Bush share their stories and discuss the 9 Ways power tools with me at the launch of No Excuses, Barnes and Noble Lincoln Triangle on 10/5.

Right: Surrounded by fabulous young feminists: Elizabeth Camuti, Jamia Wilson, and Shelby Knox

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Announcing 9 Ways in 9 Weeks: The No Excuses Way To Embrace Your Power


Women make 78 cents for every $1 men earn? The gap is even greater for unmarried women, who make 58 cents for every $1 men earn, and for women of color, who earn 1/3 less than men. Women spend 80% of US consumer dollars. Yet they make up only 15% of corporate boardrooms where decisions are made about what will be sold to consumers. Women are the majority of voters in the US, but just 17% of Congress. There are many reason for these imbalances. But frankly, there are No Excuses any more.

Please join me in the new discussion of “9 Ways in 9 Weeks: The No Excuses Way to Embrace Your Power.” In the coming weeks, we’ll be exploring each of the 9 Ways or power tools I discuss in No Excuses. I’ll post about one of the 9 Ways each week, and I invite you to share your ideas, thoughts, and especially your stories about that power tool in your own life. There will be new video clips each week too, and other new materials and bonus items not necessarily found in the book.

This week I’m most eager to know your thoughts about these knotty (not naughty!) questions:

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Join Me in DC for a No Excuses Reception

RH Reality Check, United Nations Foundation, and Women’s Campaign Forum are co-sponsoring a reception to celebrate the release of No Excuses: 9 Ways Women Can Change How We Think About Power. The reception will be held in Washington, D.C. on Wednesday, October 13th from 5:30 to 7:30 p.m. Check out my Upcoming Events page for more details. If you plan to attend please send your RSVP via email to unfevents(AT)unfoundation(DOT)org.

Jodi Jacobson has this to say over at RH Reality Check:

Feldt employs a no-nonsense, tough-love point of view to expose the internal and external roadblocks holding women back, but she doesn’t place blame; rather, she provides inspiration, hope, and courage — as well as concrete “power tools” to aid women in securing equality and justice for themselves — articulated with personal warmth and humor. In an era where women outnumber men in universities, reproductive technologies have changed the power balance in personal relationships, and women are closer than any previous time in history to earning on par with their male counterparts, No Excuses is a timely and invaluable book that intends to help women equalize gender power in politics, work, and love.

If you can’t make the event in DC, be sure to check out the Upcoming Events page for a No Excuses book event near you! I hope to see you soon!

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Back By Popular Demand: WomenGirlsLadies at UMKC

WomenGirlsLadies made a return visit to UMKC last week, thanks to the invitation from Women’s Center Director Brenda Bethman. Rather than a single event, this year’s Starr Symposium featured a series of community conversations about the “Work/Life Balance in a Woman’s Nation. Deborah Siegel, Courtney Martin, Kristal Brent Zook, and I kicked off the event with our WomenGirlsLadies panel, where we provided intergenerational perspectives on work and life choices.

“Nobody loves you better because you have used yourself up for them,” was just one of the points that resonated with the crowd.


Immersed in conversation about when we felt powerful

Here’s what Rita Arens has to say about the event over on BlogHer:

I tend to lack a governor. I would write myself into an early grave if it weren’t for my family.

Balance, which I’ve written about before, is tough whether or not you live with other people. I don’t think for one minute that single people don’t have balance issues — in fact, if I were living alone, I would actually have more balance issues than I do now, because I would have to depend on myself to tear me away from the blinking screen . . . I am trying lately to avoid using myself up.

Rita came up to me after the panel and told me that she wished she had had someone like me to talk to when she was 15. I told her that I wish I had had Gloria Feldt to talk to when I was 15!

Here’s what Talyn Helman has to say in her Young Feminist’s Point of View.

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Countdown to Publication 7 Days Out: Greyhounds and Prelaunch Strategies

This was posted today at SheWrites.com as part of my Countdown to Publication series.

What’s the weirdest thing you’ve ever done to sell your books?

I hadn’t ridden a Greyhound bus since I was 14, traveling across Texas with my friend Elsie to visit my grandmother. But there i was last Sunday, rolling along from Burlington VT to Boston because it was impossible to get to my meeting in Boston any other way today.

I squeezed in an appearance at the Burlington Book Fair yesterday. I didn’t quite “move a mountain of books” as Ric, the Fair’s ebullient organizer, had promised, but I spoke to a roomful of enthusiastic participants, signed a goodly number of books, and many of the women said they planned to visit my website to find out more about the 9 Ways. Plus the spirited conversation at last night authors dinner was great preparation for objections I’m sure to encounter when I talk publicly about women’s relationship with power and why I think women must change how we think about power in order to reach parity in any of our lifetimes. (Check out my book trailer to see stats that will set your hair on fire.)

I was fresh from my first book event back in Arizona, an elegant Northern Trust Bank book tea. It was the perfect cultivation event for their high net worth clients and ideal for me as the author because they buy books for attendees. I want more venues like that and am seeking contacts to pitch at other banks. Selling books in multiples is much more fruitful than one at a time.

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No Excuses News: 9 Ways to Help

Thank you, friends and supporters of women’s fair share in power and leadership! No Excuses: 9 Ways Women Can Change How We Think About Power hasn’t even officially launched yet, but your enthusiasm for its message has already put it onto Amazon’s top 100 books on leadership and women’s issues lists.

Video imageThe book has also been named to its first top 10 list by NYC Resident.

And, remember my website angst? My new site is up and running, and I’m thrilled with it. Please take a peek and let me know what you think.

While you’re there, view my book trailer that shows why we need to spread the 9 Ways far and wide.

And you can download the free 9 Ways Power Tools summary and use them to add “power to” in your own life.

No Excuses is moving right along

Greyhound was my only public transportation choice from Burlington VT to Boston MA for my next stop–a Jewish Women’s Archive board meeting–after speaking at the Burlington Book Festival.
Gloria w. Greyhound

On my travels, I’ve had a chance to tell groups how the 9 Ways Power Tools can help women continue moving forward, past all barriers, to lead unlimited lives–so that both men and women can thrive. And I need your help to get the message out farther and wider.

So here are, guess what: 9 Ways You Can Help

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