Pow! Bam! Comic Books on Today’s Women Leaders Pack a Strong Message
Superheroines, Quemosabe!
If art imitates life and pop culture depicts contemporary life most real and raw, then these new Female Force comic books deliver a powerful message that women in top political leadership have truly saturated our cultural consciousness.
There’s irony in that Female Force’s creators at Bluewater Productions are male, but also an important question of whether one gender is more likely than the other to see an opportunity and take a risk to grab it. And perhaps, as marketing guru Richard Laermer says in the video, this is just another business venture and it will sink or succeed based on whether anyone buys these comics.
Traditionally, comic book buyers have been largely male–though I certainly remember in my youth racing to the news stand on Sundays for the latest“Archie” comic books, mainly to see what Veronica and Betty were up to. I liked Veronica better because she had dark hair like I do.
And that’s probably the key here: will enough young women see Michelle and Hillary and, goddess help us, Sarah as characters they can not only relate to but characters that capture their imagination sufficiently that they will buy the comic and even return to purchase the next episodes? What do you think? Has the female superheroine saturated our consciousness sufficiently to make comic books about female leaders not just a momentary fad but a sustainable classic?
While thinking these questions over, feast your eyes on these graphics (with thanks to Jill Miller Zimon for calling this to my attention):

GLORIA FELDT is the New York Times bestselling author of several books including No Excuses: 9 Ways Women Can Change How We Think About Power, a sought-after speaker and frequent contributor to major news outlets, and the Co-Founder and President of Take The Lead. People has called her “the voice of experience,” and among the many honors she has been given, Vanity Fair called her one of America’s “Top 200 Women Legends, Leaders, and Trailblazers,” and Glamour chose her as a “Woman of the Year.”
As co-founder and president of Take The Lead, a leading women’s leadership nonprofit, her mission is to achieve gender parity by 2025 through innovative training programs, workshops, a groundbreaking 50 Women Can Change The World immersive, online courses, a free weekly newsletter, and events including a monthly Virtual Happy Hour program and a Take The Lead Day symposium that reached over 400,000 women globally in 2017.

