It Takes Persistence to Move a Mountain

Blogger Beth Terry of Fake Plastic Fish is an amazing woman. I was so moved by her how she used the three principles of movement building: be a sister by reaching out to others with similar concerns, have the courage to raise issues that you feel are important, and put the two together systematically to create movement. Watch the video of Beth telling her story of why and how she persuaded Brita to offer recyclable water filters to US consumers. I knew I had to highlight it in No Excuses the moment I heard about her.

What’s your story? How have you been able to use movement building principles to achieve a goal? What was the issue you wanted to take on? What was the result?

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Books, Inc: San Francisco, California

Top Left: Captured at Books Inc–just a few of the powerful women in this audience: front left: Marya Stark (Emerge America board chair); middle left Google executive Rachel Payne; back row my editor at Seal Press Brooke Warner and publisher Krista Lyons; Front row center activist par excellence Marilyn Fowler representing Women’s Intercultural Network-California Women’s Agenda, and right semi-hidden by my book is environmental blogger Beth Terry of Fake Plastic Fish.

Top Right: Me and Heidi Groshelle at the Books, Inc. signing

Bottom Left: Blogger Beth Terry (check out Fake Plastic Fish) tells her inspiring story of how she used the power tool “create a movement” and got Brita to make its filters recyclable.

Bottom Right: Marilyn Fowler, stalwart leader of U.S. Women Connect and the Women’s Intercultural Network shares her power to story.

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